Facebook: No Dating, You’re Married!
This is entirely unverified; I don’t even know who these people on this forum are. But it’s interesting:
Facebook won’t let us run ads for our dating app at people who are listed as “married” in their profiles.
They made a mistake a few weeks ago and our ads ended up being displayed to married people, and our signups tripled. Then they “fixed” it and it dropped down again.
Fuck Facebook and their 50’s morality bullshit.
I knew that Facebook exercises rigid control over what products and services its advertisers are allowed to promote, but this is the first I’ve heard that they control distribution based on the status settings of the people seeing (or not seeing) the ads. “No dating apps for married people” — how petit bourgeois is that? Facebook doesn’t want married people subjected to temptation? Or Facebook thinks married people don’t date? What about poly married people, how are they supposed to find unicorns without dating apps? Sheesh!
It’s also fascinating — though perhaps an unrelated coincidence — that our reporter experienced a dramatic increase in signups when Facebook temporarily did show the dating app ads to married people.
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I’d really like to know if this is true, and who this is!
Aside from the massive error in thinking that married people don’t use dating apps (for fun, sex, research, marketing, curiosity) and the error-filled moral judgement that married users mean signups are “cheaters”… Facebook missed one huge truth about “married” status on any social media site. Most of us *unmarried* women — especially single girls — mark ourselves as “married” so we have a better experience on the site. DUH. It keeps the rando dudes from messaging us 24/7, which happens even if you put “Decline to State.” (If you ever try Facebook or any other site with Relationship Status as a female, you’ll see what I mean instantly.) I’m sure Facebook’s response to this is that people who use Facebook “correctly” with the “correct” settings to filter won’t have this problem, but find me an average user who knows how to use Facebook “correctly”…
So it makes perfect sense that their signups increased when advertised to “married” users. They were reaching real, live single women (as opposed to bots).
Well thanks for that explanation! It makes a lot of sense of a confusing anecdatum.
If Facebook doesn’t allow dating app ads for those that are married that would mean that during the oops time they would have been advertizing in a market without competition–of course they got more signups. That doesn’t prove that “married” people are more interested in dating apps.
“That doesn’t prove that “married” people are more interested in dating apps.”
Did anybody say it did?