Brigitte Bardot, French Pastry
I found this advertisement for photos of Brigitte Bardot in the back of the July 1958 issue of True War magazine, a fairly lame men’s pulp:
I don’t know what postal rates in 1958 were, or printing costs either for that matter. But somehow I suspect that no matter how “sensational and exciting” the photos were, to get forty of them reproduced and in an envelope and delivered for a buck means that corners were being cut somewhere. Maybe they weren’t so “big” or maybe they weren’t so “glossy” or maybe they were printed on paper so thin you could see through it. But one way or another, I predict a disappointed customer. By way of comparison, the magazine in which the advertisement appeared cost 35 cents, but (a) it wasn’t shipped via the post office and (b) it had sixty pages of dull thin grey newsprint. The only thing glossy about it was the front and back cover.
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It doesn’t say the photos will be “big”. I’m envisioning a single page of glossy-ish thumbnail-sized pics!
A single 4in x 3⅛in photographic print could be made for a customer from their negative in 1959 for 6d. At 240 pennies to the pound and about $2.80 to £1 in 1958 that means about 7¢ per print or 14 to the dollar.
Considering the saving that can be made on large print runs compared to individual photo processing I think the price of 88¢ could be easily reached with 100% profit. I did look for photo postcard costs but everyone seems more interested in the postal rates than the original cost of the postcard.
http://www.edin...ssing
In 1958 the postal rate in the US was 4¢ for the first ounce and 4¢ for each extra ounce.
https://en.wikipedia.org/wiki/History_of_United_States_postage_rates
Ooh la la!
I predict the big corner that’s going to be cut is that the actress in the photos bears a passing resemblance to Brigitte Bardot, but of course is willing to work for far less.
The seller may be losing money on each order. However, your name and address would be worth more than you would pay. A mailing list of proven drooling preverts would be very useful to vendors of 8mm stag films, used panty merchants and other such entrepreneurs.